With a strategic link-building strategy, you can boost website traffic, improve your domain rating (DR), and establish yourself as an expert in your industry. But how do you actually get quality backlinks if you’re just starting out? Will publications even give you a backlink if you don’t already have a high DR? In this guide,…
CAMPAIGN DURATION: September 16 2023 – November 24 2023THE GOAL: Influx of new traffic and valuable backlinksBRAND MENTIONS: 20LINKS: 14REACHED AUDIENCE: 1.8 millionFEATURED IN: MSN, Psychreg, LAD Bible, BristolLive, Wales Online, Feast Magazine Challenge A client in the field of psychology and personal development, faced the challenge of expanding their reach to a more targeted…
CAMPAIGN DURATION: 29 August 2023 – 12 December 2023THE GOAL: Increase in brand awareness, more qualified trafficBRAND MENTIONS: 80LINKS: 69REACHED AUDIENCE: 3.4 millionDR Growth: +1FEATURED IN: Yahoo! Life, Daily Mail, The London News, Psychreg, Feast Magazine, Daily Waffle… Challenge A leading provider of exam paper practice materials faced the challenge of expanding their reach to…
Imagine landing on a website that has a “not secure” warning in the URL. It’s full of broken links and sketchy content, and you’re unsure if it’s written by someone knowledgeable in the field. You wouldn’t hang around for long, would you? It’s an extreme example, but any signals showing your site is untrustworthy is…
Google’s EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) framework has emerged as a critical benchmark for website credibility. In this deep dive into the world of EEAT, we’ll uncover actionable strategies and insights on how to showcase your expertise and build the kind of authority that stands out in Google’s eyes. What is Authoritativeness in Google EEAT?…
If you’re trying to boost your website traffic, improve your Google rankings, and establish yourself as an industry leader, focusing on your Google EEAT signals is the best strategy. People want high-quality content from experienced writers, and Google puts a lot of effort into finding the best websites for the job. This guide will show…
Although Google EEAT isn’t a direct ranking factor, it’s an essential tool used to determine the quality and trustworthiness of your website. Without great EEAT signals, your website won’t become an industry-leading expert source in your niche. In this post, we’ll focus on improving your Expertise (EEAT) and show you the most effective strategies for…
As search engines become more sophisticated, prioritizing user experience and content quality, understanding and implementing E-E-A-T principles has become essential for digital success. Whether you’re a seasoned SEO professional, a content creator, or a business owner looking to enhance your online presence, this comprehensive guide is your roadmap to mastering E-E-A-T. From showcasing your expertise…
With the sharp rise in social media marketing over the last few years, many people think content marketing is dead. However, 73% of B2B marketers still use content marketing as part of their overall strategy, and content usage has risen by 207% since the pandemic. Your website is the heart of your business, and without…
In the age of ChatGPT, Bing Chat, and Google Bard, Google Search is constantly fighting a battle against low-quality content. Content creators are gaming the system, so Google is constantly improving and evolving how it assesses websites and ranks content. Which is where Google E-E-A-T comes in. With an army of Quality Raters and extensive…