Although Google EEAT isn’t a direct ranking factor, it’s an essential tool used to determine the quality and trustworthiness of your website. Without great EEAT signals, your website won’t become an industry-leading expert source in your niche. In this post, we’ll focus on improving your Expertise (EEAT) and show you the most effective strategies for…
As search engines become more sophisticated, prioritizing user experience and content quality, understanding and implementing E-E-A-T principles has become essential for digital success. Whether you’re a seasoned SEO professional, a content creator, or a business owner looking to enhance your online presence, this comprehensive guide is your roadmap to mastering E-E-A-T. From showcasing your expertise…
With the sharp rise in social media marketing over the last few years, many people think content marketing is dead. However, 73% of B2B marketers still use content marketing as part of their overall strategy, and content usage has risen by 207% since the pandemic. Your website is the heart of your business, and without…
In the age of ChatGPT, Bing Chat, and Google Bard, Google Search is constantly fighting a battle against low-quality content. Content creators are gaming the system, so Google is constantly improving and evolving how it assesses websites and ranks content. Which is where Google E-E-A-T comes in. With an army of Quality Raters and extensive…