Real Estate Digital PR Case Study

How Our Real Estate Client Reached 21.5M Prospects Via Top Publications

THE GOAL: Boost in brand mentions, More traffic
FEATURED IN: Yahoo!, Wall Street Journal, Daily Express, The Lifestyle Daily,, Ideal Home, BobVilla, Forbes, CBS News, Nasdaq, Homes and Gardens…


A real estate agency in the Raleigh-Durham area came to Linkifi expressing a wish to increase their visibility among potential homebuyers and sellers, establish themselves as trusted industry experts, and improve their reputation within the local real estate market.


We devised a Digital PR campaign that ran between 16th of August and 15th of October 2023.

Analysis and Strategy

We began with a thorough analysis of the client’s brand’s differentiators, strengths and weaknesses, identifying opportunities to differentiate the agency via diverse PR forms we will produce.

    Content Creation

    Our team crafted a series of informative and engaging digital PRs designed to provide valuable expert insights into local and seasonal market trends, buying and selling tips, and other resources.

    Forbes digital PR by Linkifi
    Forbes (DR 94) digital PR for the client

    Media Outreach

    We conducted in-depth research to identify local real estate journalists, community bloggers, and industry influencers who could effectively amplify the company’s messages.

    Content Distribution

    We strategically distributed the PRs to our curated list of media contacts, while also leveraging client’s own digital channels, such as their website, social media, and email newsletters, to extend the reach of the content. The London News, Yahoo! Finance and Ideal Home are just some of the news and media outlets where we distributed the content.

    Nasdaq publication of Raleigh Realty content by Linkifi
    Content made for and pitched to Nasdaq (90)

    Monitoring and Reporting

    We provided the client with a detailed report, highlighting the reach and impact of the digital PR campaign.


    • 21.5M Prospects Reached via 63 Pieces of Coverage: The campaign significantly boosted brand recognition, leading to a remarkable 64% increase in the agency’s visibility within the Raleigh-Durham market.
    • 15 Brand Mentions: The strategic PR campaign and content drew a 38% growth in the number brand mentions emphasizing client’s services
    • Enhanced Trust and Reputation: The informative and expertly crafted PR content improved the company’s trustworthiness and reputation, establishing them as a reliable source of real estate knowledge.
    Raleigh Realty performance

    Notable published PRs include:

    Domain Authority Rank

    Raleigh Realty Homes Digital PR Case Study Domain Authority Rank

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