How Our Real Estate Client Reached 21.5M Prospects Via Top Publications

CAMPAIGN DURATION: 3 Months
THE GOAL: Boost in brand mentions, More traffic
BRAND MENTIONS: 15
LINKS: 63
REACHED AUDIENCE: 21.5 Million
FEATURED IN: Yahoo!, Wall Street Journal, Daily Express, The Lifestyle Daily, Realtor.com, Ideal Home, BobVilla, Forbes, CBS News, Nasdaq, Homes and Gardens…

Challenge

A real estate agency in the Raleigh-Durham area came to Linkifi expressing a wish to increase their visibility among potential homebuyers and sellers, establish themselves as trusted industry experts, and improve their reputation within the local real estate market.

Solution

We devised a Digital PR campaign that ran between 16th of August and 15th of October 2023.

Analysis and Strategy

We began with a thorough analysis of the client's brand’s differentiators, strengths and weaknesses, identifying opportunities to differentiate the agency via diverse PR forms we will produce.

Content Creation

Our team crafted a series of informative and engaging digital PRs designed to provide valuable expert insights into local and seasonal market trends, buying and selling tips, and other resources.

Media Outreach

We conducted in-depth research to identify local real estate journalists, community bloggers, and industry influencers who could effectively amplify the company's messages.

Content Distribution

We strategically distributed the PRs to our curated list of media contacts, while also leveraging client's own digital channels, such as their website, social media, and email newsletters, to extend the reach of the content. The London News, Yahoo! Finance and Ideal Home are just some of the news and media outlets where we distributed the content.

Monitoring and Reporting

We provided the client with a detailed report, highlighting the reach and impact of the digital PR campaign.

Outcome

• 21.5M Prospects Reached via 63 Pieces of Coverage: The campaign significantly boosted brand recognition, leading to a remarkable 64% increase in the agency's visibility within the Raleigh-Durham market.
• 15 Brand Mentions: The strategic PR campaign and content drew a 38% growth in the number brand mentions emphasizing client's services
• Enhanced Trust and Reputation: The informative and expertly crafted PR content improved the company's trustworthiness and reputation, establishing them as a reliable source of real estate knowledge.

Notable published PRs include:

• Daily Express (DR 93): Estate agent says 'checkered past' can add up to £28,800 in property value
• Bob Vila (DR 85): 9 Tips for Maintaining a Nontraditional Lawn
• Forbes (DR 94): From The Victorian Era To The Barbie Movie: A Deep-Dive Into Our Love Of Pink Interior Design
• Nasdaq (DR: 90): Housing Market 2023: 4 Reasons This Fall Could Be a ‘Sweet Spot’ For Homebuyers
• Homes and Gardens (DR 79): 7 things people with nice-smelling hallways always do – according to experts

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