How We Boosted Outdoor Lifestyle Brand's Traffic and Mentions

CAMPAIGN DURATION: 3 Months
THE GOAL: Brand positioning, audience reach
BRAND MENTIONS: 40+
LINKS: 26
REACHED AUDIENCE: 15.9 Million
FEATURED IN: Advnture, Yahoo! Life, Life Wire, Express.co.uk, Homes and Gardens, Time.com…

Challenge

An online platform that reviews and compares products for outdoor lifestyle, despite being an already reliable source of camping-related information, wanted to expand their footprint, connect with a wider audience, and position themselves as a go-to resource for outdoor enthusiasts everywhere.

Solution

Our team implemented a comprehensive digital PR strategy to reach the client’s goal.

Content Creation

• We initiated by conducting extensive research to identify popular topics and trends in the camping and outdoor adventure niche.
• Drafted high-quality, informative, and engaging content pieces that catered to the interests and needs of the target audience.

Media Outreach:

• We developed detailed target media lists, specifically focusing on outlets in the US and UK.
• Tailored email pitches were crafted for each journalist to ensure that the content resonated with their readership.

Content Distribution:

• We distributed the content to our meticulously researched media contacts.
• The content was disseminated through various digital channels to maximize its reach.
• We actively engaged with the media by sending follow-up emails and maintaining open lines of communication.
• We continued to research new media contacts and initiated outreach to expand our network.

Monitoring and Reporting:

• Our team constantly monitored the media landscape for coverage of their content.
• We documented all coverage and compiled it into a comprehensive report for the client.

Outcome

• 26 Pieces of Coverage: The client secured 26 media placements in reputable publications and websites, mostly reginal and international, amplifying their brand's visibility.
• 15.9 Million Reached Audience: The media coverage generated a vast outreach, exposing the client to a potential audience of 15.9 million readers and viewers.
• 41 Brand Mentions: The content strategically placed the brand within the narratives of various articles and news pieces, resulting in 41 prominent brand mentions.
• 25 Quality Backlinks: A substantial 48% of the backlinks generated were from websites with excellent domain rankings, significantly boosting the client's SEO profile.

Notable published PRs include:

• Yahoo! Life (DR: 93) Here’s a thought: would you sleep better in a lightning-proof tent?
• Life Wire (90) SpaceX's $200 Per Month Starlink Is Great News For #Vanlifers
• Express.co.uk (DR 89) Travel expert shares ‘genius’ tip to save money on a holiday
• Homes and Gardens (79) How to fold clothes for packing – for wrinkle-free results and to free up space in your case
• Time (DR 92) The Best Flip-Flops for Women: 12 Comfortable Options for Any Occasion
• Advnture (DR: 92) Here’s a thought: would you sleep better in a lightning-proof tent?

Domain Authority Rank

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