The Secret Behind Building 69 Links in Tier-1 Publications

Case Study Highlights

• 69 tier-1 links built
• Average Organic Traffic: 12.5M
• Average DR: 83.48
• 1560 top-10 ranking keywords

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Who is Luxury SoCal Realty?

Our client for this campaign was a luxury real estate agency based in San Diego, California. They’re known for their out-of-the-box marketing, world-class agents, and unrivaled reputation for luxury real estate. 

This campaign was all about finding the right journalism opportunities in publications that would elevate an already well-established and high-profile brand.

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The Secret Behind Building 69 Tier-1 Links

Plenty of digital PR agencies are happy to accept any and all journalist opportunities, but we set the bar high for this campaign. 

Here’s the secret sauce behind our success.

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1. We monitored the best journalist request platforms

There are dozens of platforms that connect experts with journalists. Our team monitored several of the top platforms to make sure we didn’t miss a single opportunity for press. 

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2. We created tailored profile bios

Different journalists look for slightly different angles when searching for industry experts. We made sure to create slightly different bios for the experts at Luxury SoCal Realty to appeal to more journalists.

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3. We sent tailored pitches

Pitch templates are played out, and journalists can spot them a mile away. We went the extra mile to craft tailored, value-focused pitches for each journalist request to make sure our client stood out from the crowd. 

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4. We monitored and followed up

Journalists get hundreds of pitches for every query, and many just get lost in the noise. If we didn’t hear back, we followed up with a tailored email to boost our client’s chance of being featured.

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The Results

Thanks to an extensive outreach campaign, we secured features in 69 publications for our client. 

However, these weren’t just any features; we landed links in some of the real estate industry’s leading publications, including:

• Realtor.com
• Architectural Digest
• The New York Post
• Ideal Home
• Homes and Gardens
• The Sun

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With an average Domain Rating of 83.48, these links skyrocketed our client’s DR and website traffic and led to an impressive boost in client leads.

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Now, Luxury SoCal Realty has 1560 targeted Keywords in the Top Ten rankings and ranks #1 in Google searches for our three priority keywords. 

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The Takeaway

The quality of the links you acquire is crucial when growing a luxury brand. Although it takes longer to find tier-one link-building opportunities, they are like gold dust for building brand awareness, authority, and credibility in a luxury niche. 

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LinkedIn Post:

What’s more important for link building: quality or quantity? 💭

We say, why not both? 🤩

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In a recent campaign, we built 69 links in top-tier journals, including:

• Realtor.com
• Architectural Digest
• The New York Post
• Ideal Home
• Homes and Gardens

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Our client was a luxury real estate agency, so the quality of links was non-negotiable.

But they were blown away by the number of features we secured ️‍🔥

Campaign results:

✔️ 1560 targeted Keywords in the Top Ten rankings

✔️ 1364 improved Keywords

✔️ Massive spike in traffic and leads

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Done-For-You Digital PR Campaigns

If you’re struggling to build consistent traffic or target a niche audience, journalist outreach is a great digital PR strategy. 

If you want your own campaign, our team at Linkifi can help. We take care of everything from creating an authoritative pitch profile to pitching journalists and monitoring progress. 

Give us a quick free call today, and we’ll show you exactly what kind of digital PR campaign would work best for your brand.