Sweat Block Flexes its SEO Muscles in an Expert-Led Backlink Campaign
Case Study Highlights
- 24 links built
- Average Organic Traffic: 11.3M
- Average DR: 83.42
- 11,122 New Organic Keywords
A Novel Concept in a Saturated Market
Sweat Block was founded in 2004 by researcher and professor, Scott Steffensen. When he couldn’t find a deodorant that worked well enough, he did what any researcher would do – he made his own.
The product worked so well that Scott had to share it with the world, and Sweat Block was born.
Of course, Scott now faced a new problem: competing with massive established brands in the space like Dove and Sauve.
Sweat Block is an innovative product in a saturated market, so our task was to build brand awareness and establish enough trust to pull some of that loyalty away from the big-box brands.
Taking Advantage of Team Expertise
For this digital PR campaign, we had two valuable team members to use as outreach champions:
- Scott Steffensen, PhD researcher and Professor
- Dr. Naheed Ali MD, PhD, Lead Contributor
Between these two, we had a wide range of expertise to use during our outreach campaigns.
We created separate expert bios for each team member and got to work looking for outreach opportunities.
Every time we found a relevant journalist request, we tweaked the author bio to highlight the best qualifications to appeal to the specific journalist.
Creating an Optimized About Page
In addition to creating experience-focused author bios for journalist request websites, we needed to optimize Sweat Block’s About Page.
Dr Naheed Ali is a lead contributor on the site, so he needed a dedicated author bio that highlighted his credentials.
Many reporters will use your About Page to verify information before using your expert quotes, so this page needs to be on point.
24 Authority-Led Backlinks Built
During this campaign, we built 24 links in 19 top-tier publications. Having a medical doctor on the team helped us secure high-profile features in well-known publications like:
The average domain rating across all publications was 83.42, and the average monthly traffic was 11.3M.
Our client saw a spike in traffic, secured 11,122 new organic keywords, and now ranks top-5 for “Why do I sweat through deodorant” and 2,118 other high-value keywords.
Yes, Sweat Block is now dominating the search engine:
Digital PR Campaign Takeaways
The most important lesson you should take away from this campaign is the importance of utilizing the experience you have on your team.
Although Dr. Naheed Ali isn’t the founder of Sweat Block, he is one of the most qualified people on the team and made the perfect champion for outreach.
Think about the people you have within your company and the experience and knowledge you can utilize to secure the most features.
Done-For-You Digital PR Campaigns
If you’re struggling to build consistent traffic or target a niche audience, journalist outreach is a great digital PR strategy.
If you want your own campaign, our team at Linkifi can help. We take care of everything from creating an authoritative pitch profile to pitching journalists and monitoring progress.
Give us a quick free call today, and we’ll show you exactly what kind of digital PR campaign would work best for your brand.
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