How We Landed 9 Premium Backlinks and 44 Million Views in the Travel Niche

The Client Brief

Our client for this campaign was DealsPoints, the go-to platform for travelers who want to learn the best ways to earn and utilize points for travel.

They wanted to build traffic and grow their list but were struggling to stand out in the crowded travel niche. 

Our team at Linkifi decided to run a research-based digital PR outreach campaign that targeted high-profile publications in specific cities and counties around the UK. 

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What We Did

Here’s the exact process we used to land backlinks in high-authority publications, including The Mirror (DR 90), The Express (DR 89), and iNews (DR 85). 
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1. Instagram Research Using Trending Hashtags

We started by analyzing Instagram data to find the most Instagrammable hotspots in the UK.

Using this data, we created a ranked list based on five categories of hashtags. This gave us a list of 85 cities in the UK, 7 of which had over half a million hashtags on Instagram.
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2. Journalist Research Using Muckrack

Next, we used Muck Rack to find the most relevant journalists in local travel-relevant publications. 

Muck Rack has a huge database of journalists that can be filtered by location, topics, beats, media list memberships, and more.

We were specifically looking for journalists in the cities ranked in our research. Muck Rack made it much easier to find location-specific journalists to target in our outreach. 
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3. Targeted Location-Based Outreach 

Although our main article was based on the most Instagrammable cities in the UK, we tailored each piece depending on the journalist we reached out to.

You’ll get significantly better results from your campaigns if your content is tailored to the publications you’re pitching. So, we made sure each article focused on a different city and customized our outreach emails to highlight that fact. 

For example, our research found that Kent ranked 11th in the UK with over 320K relevant hashtags. By using this as the focus of our outreach, we secured an article in Kent Live News which has a domain authority of 72. 

That published article gave our client a serious boost in DR and generated over 155K views – all from one tailored outreach campaign. 

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The Results

This digital PR campaign skyrocketed our client’s website. We secured 9 high-authority backlinks from high-profile publications, resulting in a total of over 44 million views. Here’s a breakdown:

• Daily Star | DR 83 | 3.7M reach
• Sussex Express | DR 75 | 175K reach
• Kent Live News | DR 72 | 155K reach
• Derbyshire Times | DR 67 | 89K reach
• Visit Devon | DR 69 | 134K reach
• Daily Record | DR 82 | 2.7M reach
• The Express | DR 89 | 14.4M reach
• The Mirror | DR 90 | 21.8M reach
• iNews | DR 85 | 1.7M reach

The articles we created were highly shareable and promoted the cities in which these publications are based. This supercharged their reach and put our client in front of fresh, new audiences.

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What You Can Learn From This Campaign

Many top marketers underestimate the power of Instagram when it comes to PR. However, this campaign shows the gold mine of opportunities it still holds. 

No matter what your niche is, you can apply our success to your business with a similar campaign:

• The Most Instagrammable Scenic Views in the US
• The Most Instagrammable Dishes for Couples
• The Most Instagrammable Outfits for College

Find a topic that relates to your niche and has the potential to grab the attention of high-profile publications. The more niche and interesting you can be, the better your results from outreach. 

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Want Your Own PR Campaign Just Like This One?

If you want to build your website domain authority and skyrocket your traffic, digital PR will not disappoint. 

But running your own campaign is a lot of work. From research and data analytics to creating articles and high-converting email pitches, digital PR is an intensive process. 

That’s where we come in! At Linkifi, we handle the entire PR campaign process for you. Sit back and relax while we secure premium links from top publications in your niche. 

Book a call with us today, and we’ll show you exactly how we’ll create a campaign for your brand.