How We Got Raleigh Realty Homes to #1 on Google with 35 Backlinks

Case Study Highlights

• 35 links built
• Average Organic Traffic: 19.4M
• Average DR: 85.09
• 53,651 New Organic Keywords

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Who is Raliegh Realty Homes?

Our latest client was a real estate agency based in Cary, NC. They specialize in finding the best suburbs and neighborhoods for families and have hundreds of positive reviews from clients. 

Being a local business, they were already getting pretty consistent traffic, but they wanted to stand out and become the top real estate agency in the area.

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How We Got to the Top Spot of Google for 5 Targeted Keywords

This campaign was all about finding the right keywords to boost rankings in relevant local searches. 

There are over 5,800 active real estate agents in Cary, NC, so targeting the right keywords was crucial for capturing potential client attention early in the home-selling process.

After in-depth competitor research, we had a list of targeted keywords we wanted to improve and five specific phrases we wanted to get to the #1 spot on Google for.

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Targeted Outreach

Next, we used journal request platforms and our industry connections to find the best feature opportunities for building backlinks.

We don’t believe in paying for links, so all of our outreach is organic and earned. 

It takes more time than buying links, but this process ahcieves ultra-high-value backlinks that make a real difference to rankings and domain ratings. 

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Using Optimized Pages

Once we found a great opportunity to feature our client, we strategically built backlinks to pages optimized for the targeted keywords. 

By building links to optimized pages, we increased the rankings and DR for those specific pages, which made them more likely to show up in searches. 

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Campaign Results

This campaign secured 35 tier-one backlinks for Raleigh Realty Homes and got them featured in impressive publications, including:

• What Can Home Sellers Expect Each Week? – Realtor
• How to Fix Roller Blinds – Ideal Home
• Using Sash Windows for Ventilation – Living etc.
• Pink Interior Design Trends Through History – Forbes
• How to Sell Your Home Fast – The Spruce
• Accessible Storage Ideas – Homes and Gardens

The publications we secured features in had an average DR of 85.09 and daily organic traffic of 19.4M. 

Plus, our clients got to add an incredibly impressive “as featured in” section to their website, which skyrocketed authority and trust with their local client base. 

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But What About Google Rankings?

Raleigh Realty Homes now has 18,243 organic keywords in the top 10 spots and 53,651 new organic keywords. 

Our client also ranks #1 on Google for the targeted set of keywords:

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Takeaways

Ranking first on Google is all about being strategic with keyword targeting. For this campaign, we found a relevant set of target keywords that home buyers would be searching for in North Carolina. 

We then used PR outreach to build traffic to keyword-optimized pages to move them up the rankings.

If your goal is to rank first on Google, start with deep keyword research and use that as a foundation for your PR marketing. 

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Done-For-You Digital PR Campaigns

If you’re struggling to build consistent traffic or target a niche audience, journalist outreach is a great digital PR strategy. 

If you want your own campaign, our team at Linkifi can help. We take care of everything from creating an authoritative pitch profile to pitching journalists and monitoring progress. 

Give us a quick free call today, and we’ll show you exactly what kind of digital PR campaign would work best for your brand.