How We Built 47 High-Profile Links in Just 1 Outreach Campaign

Case Study Highlights

• 47 links built
• Average Organic Traffic: 12.6M
• Average DR: 81.79
• 337 New Organic Keywords

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Our Client Faced 2 Marketing Barriers

The California Home Buyer is a home-buying company founded by a brother-sister team, Adrian and Raquel. 

Based in California, they offer all-cash offers to homeowners looking to make a quick sale. 

Unfortunately, there are two hefty marketing challenges for this company:

• Capturing awareness: most buyers are familiar with the more traditional home sale process, so won’t be looking for a company offering cash for their home.
• Building trust: sellers need a strong foundation of trust to sell their home to an unknown company, which is tough to build. 

Fortunately, digital PR is a fast and effective way to overcome both of these barriers! 

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Setting Up a Winning Digital PR Campaign

This digital PR campaign had two goals:

1. Establish the team at California Home Buyer as trusted experts in real estate. 
2. Capture Google traffic of homebuyers looking to sell. 

Here’s a quick breakdown of our campaign process:

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Created an Expert Bio for Adrian Pedraza

Journalists are looking for stand-out experts to feature in their articles. We discovered that Adrian is not only the founder of California Home Buyer but also a licensed real estate broker, certified home inspector, and renovator. 

We created an author bio that highlighted his past experience, helping him stand out from the crowd when pitching journalists.

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Found Feature Opportunities

Journalist request platforms are a great place to connect with journalists actively looking for expert sources.

But we take our campaigns a step further and reach out to journalists and editors at the best publications in our client’s industry.

You have to reach out fast and early if you want to secure the very best features. 

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Wrote Customized Pitches for Each Journalist

When you’re looking for feature opportunities, a cut-and-paste template doesn't cut it. We create custom pitches for each journalist and tailor the content to grab their attention. 

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Followed Up to Create Relationships

The PR game is all about forming lasting relationships with the right journalists. If you impress the right people, they’ll come directly to you whenever they need an expert quote from your industry.

We are proud of the relationships we have with some of the leading journalists online. For each campaign, we actively follow up and look for opportunities to work with writers long-term. 

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47 Links Built During 1 Outreach Campaign

Our team at Linkifi built 47 high-authority links for the California Home Buyer, and got them featured in some impressive publications:

• The worst place to put a patio heater – Ideal Homes
• Smart home must-haves – Homes and Gardens
• What you should never buy used, according to experts – Realtor
• Outdoor space design – The Sun

Through some strategic relationship-building during this campaign, we landed eight links in eight different articles in Homes and Gardens (DR 62).

Having several backlinks from one high-authority website boosts SEO because it looks much more natural to Google. 

According to research by Ahrefs, over 79% of top-ranking domains have links from the same domain more than once. 

Which makes sense, right? If a website is a great source of information, why wouldn’t you link to it in multiple articles? 

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Boost in Organic Rankings

Those 47 backlinks helped our client gain 337 new organic keywords. Most importantly, California Home Buyer now ranks in the top ten for 48 targeted keywords. 

This has helped capture traffic from traditional home-selling sites and boosted trust in their brand.

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Campaign Takeaways

A great lesson to take from this digital PR campaign is the value of building long-term relationships with key journalists.

Through consistent tailored outreach efforts, we landed eight links in a high-profile industry publication and solidified our client as the go-to expert in the real estate niche.

Link-building becomes infinitely easier when you start building a solid network of journalists, writers, and marketers. 

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Done-For-You Digital PR Campaigns

If you’re struggling to build consistent traffic or target a niche audience, journalist outreach is a great digital PR strategy. 

If you want your own campaign, our team at Linkifi can help. We take care of everything from creating an authoritative pitch profile to pitching journalists and monitoring progress. 

Give us a quick free call today, and we’ll show you exactly what kind of digital PR campaign would work best for your brand.