From 0 to 70K Daily Visitors Using 18 Strategic Backlinks

Case Study Highlights

• 18 links built
• Average Organic Traffic: 13.4M
• Average DR: 83.50
• 21,851 New Organic Keywords

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Boosting Organic Traffic to a Novelty Gift Shop

For this campaign, we worked with Sandjest, a novelty gift shop that creates customised gifts for birthdays, graduations, Halloween, Christmas, and more. 

They wanted to become the go-to destination for personalised gifts, so we needed to create a campaign that would boost brand awareness and seriously increase traffic. 

When they came to us for help, their website was generating zero organic traffic, so there was plenty of room for growth.

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Our Digital PR Campaign Process

We kicked off this campaign with a deep dive into the expertise and experience behind the Sandjest brand.

We discovered that Duy Vo, the founder of the company, is not only a product expert but also a consumer trends analyst. 

This meant we could expand our search for journalist opportunities to marketing, eCommerce news, shopping trends, and consumer insights, giving us a much larger scope. 

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Reaching Out to Industry Connections

We’ve been in the digital PR game for a while now, and we’ve built plenty of invaluable connections along the way. 

In addition to using journalist request platforms, we already had a solid list of leads we knew would be the perfect fit for Sandjest.

We got to work pitching different journalists and publications – highlighting Duy’s experience as either an eCommerce expert or consumer trends analyst to get the best results. 

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18 Links, 70K Visitors & 21,851 New Organic Keywords

Our campaign generated 18 links in top-tier publications (with an impressive average domain rating of 83.50). Here are our favorite features:

• A news article on Burger King remaining in Russia in the Express
• A guide to seasonal shopping trends in NASDAQ
• Insights into Dollar Tree seasonal shopping in Yahoo Finance
• A guide to holiday activities in Martha Stewart

Organic traffic exploded for Sandjest once these links went live, and within just two months,  our client reached 70K daily visitors:

Sandjest now ranks in the top 10 for 2,120 organic keywords and has over 21,800 new organic keywords in total. 

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The Importance of Seasonality for This Digital PR Campaign

You’ll notice that ¾ of those features were seasonal (christmas activities, seasonal shopping, etc.).

That was an important strategy in our campaign since Sandjest sells a lot of seasonal items.

By securing seasonal features in massive publications (with an average monthly taffic of 13.4M) we engineered spikes in organic traffic at the most profitable times of year for our client.

Although this isn’t an important factor for many brands, it was a priority for an eCommerce brand known for seasonal gifts. 

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Campaign Takeaways

If your brand has any kind of seasonal offers, seasonality should factor into your PR campaigns. 

By securing features in seasonal articles, you can easily boost traffic at your most profitable times of the year to ramp up sales. 

Just remember – journalists look for expert sources months in advance, so you need to plan your outreach well ahead of time to get featured during peak seasons. 

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Done-For-You Digital PR Campaigns

If you’re struggling to build consistent traffic or target a niche audience, journalist outreach is a great digital PR strategy. 

If you want your own campaign, our team at Linkifi can help. We take care of everything from creating an authoritative pitch profile to pitching journalists and monitoring progress. 

Give us a quick free call today, and we’ll show you exactly what kind of digital PR campaign would work best for your brand.