Crunching the Numbers: How We Got 35 Links and 4M Daily Views for a Calculator Site

This digital marketing campaign generated some mind-boggling stats for a calculator site. We’re going to take you behind the scenes and show you what it took to make this campaign a success. 

If you’re wondering how to get similar results for your brand, stick around until the end for a special offer!

Case Study Highlights

• 35 links built
• Average Organic Traffic: 14.8M
• Average DR: 81.49
• 134,005 top-10 Organic Keywords

Helping Establish the #1 Calculator Site on Google

You know when you’re following a recipe using grams, but you’ve only got an ounce measuring cup? So, you go to Google to find the conversion. 

That’s exactly what our recent client’s website is for!

The Calculator Site has just about every conversion calculator you can imagine. From calculating BMI to working out how much gravel you need for a garden project, this is a massive site full of handy tools. 

The Calculator Site was already getting close to a million monthly views, but we wanted to make it the #1 calculator site on Google. 

Seriously Impressive Stats

The Calculator Site's founder has an impressive history. Hazell is a financial specialist, coach, and personal finance expert. He also co-founded Medical News Today, which was bought out by Healthline in 2016. 

We had so much expertise to work with that reaching out to journalists to get expert features was a breeze. 

Rather than searching for stats-based feature opportunities, we broadened the scope to business, finance, leadership, and technology. 

35 Links and 14M Daily Visits

We landed 35 links in some of the most sought-after publications on the internet for this campaign. Here’s a quick rundown of our favourite articles that the Calculator Site is linked in:

• How to Keep Employees Motivated – Forbes
• Paying off Debt with Expert Tips – Go Banking Rates
• State Pension Triple Lock News Piece – The Express
• How Non-Profit Teams Can Thrive – Sage
• Apple Settings How-To Guide – MSN
• Benefits of Online-Only Banking – AOL

It’s a dream for most businesses to land a feature in Forbes, and we got two features in two different Forbes articles for The Calculator Site. 

It’s all about those industry connections!

The average DR of the linking sites was 81.49, with an average audience ready of 14.8M. These stats set our client up for a substantial traffic boost. 

At the beginning of the campaign, our client was sat at about 2M views. But as you can see, traffic steadily increased to just under 4M views. 

The quality of the links we built paid off, and the Calculator Site has: 

• 134,005 keywords in the Top Ten Positions
• 74,967 improved targeted keywords
• 1,508 keywords with 10K+ volume
• 107 Keywords with 1K+ Traffic

The site now easily ranks first for several high-priority keywords:

Campaign Takeaways

Digital PR can get insane results with the right strategy. 

Our client already had some impressive stats, but they helped establish them as the leader in online tools. 

With one strategic digital PR campaign, we doubled traffic to 4M and secured more than 134K top-ten ranking keywords. 

No matter how well your business is doing, there is always room for improvement with the help of digital PR.

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