60 High-DR Links & a 1,757% Boost in Traffic for a Boutique Real Estate Brokerage

We recently closed out a year-long digital PR campaign for a boutique real estate agent company in Austin. But was it worth the time investment?

This campaign got some seriously impressive results for our client. 

Let’s break down what we did so you can decide if you would have committed to a twelve-month campaign like they did. 

Case Study Highlights

• 60 high-DR links built
• Average Organic Traffic: 16.6M
• Average DR: 84.4
• 1,757% increase in organic traffic

Client Brief

For this campaign, we had the pleasure of working with Bramlett Residential, a boutique residential real estate firm in Austin, TX. 

The key challenge for this client was that giant platforms dominate the real estate industry. Zillow is the largest platform, with over 294 million monthly visitors, followed by realtor.com, with almost 107 million. 

Our task was to help Bramlett Residential compete with the giants without spending a small fortune on ads. 

Fortunately, being a boutique business in a city with a hot housing market meant our client had a great opportunity to become a leader in a lucrative niche with the help of digital PR campaigns. 

We Ran a Year-Long Digital PR Campaign

When we started the campaign in March 2023, Bramlett Residential had 700 organic monthly visitors.

We set up optimized profiles on the top journalist request platforms and closely monitored real estate requests for expert quote opportunities.

Over twelve months, we landed 48 pieces of coverage, averaging at 4 a month.

Here are a few of the top articles we secured:

• A national article in the Daily Express (DR 93; 602K daily readers)
• A home decor piece in Ideal Home (39K daily readers)
• A property expert feature in Best Life (DR 73; 131K daily readers)

The Mind-Blowing Results

When we closed out the campaign in March 2024, Bramlett Residential was enjoying 13K organic monthly visitors. 

That’s a 1,757% increase in 12 months.

Across 48 top-tier publications, we built 60 high-DR links with an average organic traffic of 16.6M.

This massive jump in traffic led to a considerable increase in leads for the real estate brokerage, not to mention an impressive boost in Google rankings. 

Following the campaigns, Bramlett Residential had 1635 Keywords in the Top 10 Ranking in Ahrefs.

They also now rank in the #1 spot for our 4 target keywords, outperforming the giant real estate platforms. 

So, Was a Year-Long Campaign Worth It?

A massive amount of effort went into this campaign, but the results truly speak for themselves. 

As you can see from the graph above, progress was slow at first. However, traffic began taking off around month seven. 

The long-term commitment to this campaign set Bramlett Residential up for consistent growth and long-term success.

Digital PR campaigns aren’t a quick fix, but with a strategic plan, results can be incredible. 

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