59 Links and 6x Organic Traffic for a Local Interior Design Company

Case Study Highlights

• 59 links built
• Average Organic Traffic: 12.3M
• Average DR: 80.71
• 1,262 New Organic Keywords

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The Client

Elite Interiors is a master of interior design. Based in Vancouver, they provide West Coast contemporary designs for high-end residential clients.

Their work has been featured in leading interior design magazines, including House Beautiful and Veranda, so why did they need us?

The team at Elite Interiors was struggling to build brand awareness in their service region. 

Social media growth was slow, traffic to their website was non-existent, and they weren’t getting enough eyes on their out–of–this–world interior design services. 

They needed a digital PR campaign that would establish them as design leaders and funnel new project inquiries from local clients. 

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Digital PR: The Perfect Solution

The US interior design market is worth about $9.6 billion, and it increases in value year-on-year. 

With tens of thousands of Google searches every day, this is the perfect industry for growth through digital PR.

We just had to find the best opportunities to get our client featured.

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59 High-DR Links Built

This project was a fun one, for sure. We reached out to dozens of interior design journalists and got our clients featured in a wide range of articles, including: 

• Smart Home Upgrades to Avoid – The Spruce
• Interior Designer Forecasted Trends for Spring – Realtor
• The Rise of Ultra-Functional Decor – Better Homes & Gardens
• Cheap Products Under $40 that Make an Impact – Bustle
• Interior Designers Share Bedroom Trends – Insider
• How to Start a Holidays Decoration Collection – Forbes

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We landed links in some of the most prestigious publications on the internet, with an average domain rating of 80.71.

Our client was blown away by the number of features they secured, and are proud to now have an impressive “featured” section on their homepage:

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The Results

Securing 59 links on high-authority websites with an average traffic of 12.3M led to a quick spike in traffic for Elite Interiors. 

Within two months, we had 6x their daily traffic and secured top-10 ranking spots for 73 organic keywords.

Elite Interiors now has 1,262 new organic keywords, consistent daily traffic, and a secure stream of local client inquiries. 

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The Takeaways

Digital PR is a gold mine for interior designers. People want insights from experts when it comes to decorating their homes, and there are countless opportunities to get your brand featured in top publications across the internet. 

If you have a brand in the interior design vertical and you’re not using digital PR already, now is the time to get started!

LinkedIn Post 

😱 59 links built for a local interior design brand 🛋️

When your client has already been featured in House Beautiful and Veranda, it’s time to up your game…

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What we did:

↳ Found journalists looking for interior design experts

↳ Reached out with expert insights and tailored ideas

↳ Followed up to build relationships with top-tier publications

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That landed features in:

• Forbes
• Realtor
• The Spruce
• Better Homes & Gardens

And 55 other top-tier publications [av. DR 80.71] ️

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🔥 The Results:

↳ 6x boost in website traffic in just 2 months

↳ 1,262 new organic keywords

↳ Consistent local client inquiries

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Done-For-You Digital PR Campaigns

If you’re struggling to build consistent traffic or target a niche audience, journalist outreach is a great digital PR strategy. 

If you want your own campaign, our team at Linkifi can help. We take care of everything from creating an authoritative pitch profile to pitching journalists and monitoring progress. 

Give us a quick free call today, and we’ll show you exactly what kind of digital PR campaign would work best for your brand.