19 Links + 5K Daily Organic Visitors for a Business Consultancy

Case Study Highlights

• 19 Links Built
• Average Organic Traffic: 15.9M
• Average DR: 85.32
• 206 Improved Organic Keywords

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Becoming the Leader in a Narrow Niche

The CSB Group provides a huge range of business services to clients looking to set up or relocate their businesses in Malta. 

With almost 40 years of experience, a team of 100, and an impressive roster of clients, the CSB Group has done well to establish itself as the leading corporate services provider in Malta. 

But if they were doing so well, why did they need us?

The CSB website was barely scraping 1.6K organic daily visitors, and engagement was stagnant. 

With plans to introduce a new iGaming service, the team at CSB wanted a digital PR campaign that could generate traffic and buzz around their brand to reinvigorate interest. 

So, we got to work!

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Digital PR is Simple with the Right Expertise

Our job at Linkifi becomes significantly easier when we have a highly qualified expert to champion within our outreach campaigns. 

For CSB, that was Malcolm Ferrante. Malcolm is an expert in international finance, investments, and taxation and leads the investment migration unit at CSB. 

During the campaign, we targeted finance journalists with the goal of getting CSB featured in some of the top investment and finance journals. 

We were strategic about highlighting Malcolm’s experience and impressive credentials, which got the attention of plenty of journalists. 

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15 Features in High-Profile Publications 

During this digital PR campaign, we secured 15 high-profile features in high-authority journals, including:

• What Do Wealthy People Spend Money on During the Holidays? – NASDAQ
• Inflation and Financial Concerns – Yahoo Finance
• 2024 Mortgage Rate Predictions – GB News
• AI Usage in the Financial Sector – HubSpot

The 15 features had an average DR of 85.32 and an average audience reach of 15.9M – exactly what we needed to start boosting traffic.

Although traffic growth was slow for this campaign, there was a decent jump early on and CSB have been enjoying a steady increase in daily organic traffic since. 

We took the CSB website from barely 1.6K daily visitors to 5K, helping generate new engagement for their service launch.

This digital PR campaign improved 206 keywords for CSB, and they now rank in the top ten for 277 targeted keywords. 

They’ve even hit the top spot for “opening a business in Malta”.

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Campaign Takeaways

No matter how well-established your business is, it can benefit from a strategic digital PR campaign. 

CSB were already one of the top business consultancy firms in Malta, but this PR campaign reinvigorated traffic, boosted rankings, and generated buzz ahead of a new service launch. 

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Done-For-You Digital PR Campaigns

If you’re struggling to build consistent traffic or target a niche audience, journalist outreach is a great digital PR strategy. 

If you want your own campaign, our team at Linkifi can help. We take care of everything from creating an authoritative pitch profile to pitching journalists and monitoring progress. 

Give us a quick free call today, and we’ll show you exactly what kind of digital PR campaign would work best for your brand.