How a Niche Client Grew its Audience and Domain Rating
CAMPAIGN DURATION: 29 August 2023 - 12 December 2023
THE GOAL: Increase in brand awareness, more qualified traffic
BRAND MENTIONS: 80
LINKS: 69
REACHED AUDIENCE: 3.4 million
DR Growth: +1
FEATURED IN: Yahoo! Life, Daily Mail, The London News, Psychreg, Feast Magazine, Daily Waffle...
Challenge
A leading provider of exam paper practice materials faced the challenge of expanding their reach to a broader audience of qualified prospects, improving brand recognition, and building trust within their target demographic. The goal was to establish them as a reliable and comprehensive resource for effective exam preparation, gaining the trust of students, parents, and educators alike.
Solution
To address client's challenges, a strategic digital PR campaign was designed for multiple months, each month addressing a specific topic designed at various segments of their target audience.
August: Poetry Tok
September: UK's Favourite School Dinners
October: Jobs of the Future
November: Santa School
December: Most Expensive Private School
Outcome
The digital PR campaigns produced remarkable results for the client:
- 73 Pieces of Coverage: The diverse and engaging content led to coverage in various high-authority media outlets, totaling 73 placements.
- 80 Brand Mentions: The campaigns significantly increased the client's brand mentions across digital platforms.
- Reached Audience of 3.4 Million Users: Through strategic content dissemination, the client successfully reached a broad audience of 3.4 million users interested in educational and exam-related content.
Notable published PRs include:
- Yahoo! Live (DR: 85) 10 most popular school dinners revealed as demand for ‘Angel Delight’ soars on TikTok
- Daily Mirror (DR 94): Parents are hiring Santa tutors as children turn to internet to learn 'truth'
- Good To Know (DR 68): 10 most popular school dinners revealed as demand for ‘Angel Delight’ soars on TikTok
Domain Authority Rank
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