15.4M Audience Reach + Doubled Organic Daily Traffic For Virtual Stagers

Case Study Highlights

• 15 links built
• Average Organic Traffic: 15.4M
• Average DR: 82.53
• 389 New Organic Keywords

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Virtual Decorators in Need of Traffic

You’ve heard of staging a home to boost sales, but did you know you could do it virtually?

For this digital PR campaign, we worked with the creative team at Virtual Staging. They offer (you guessed it) virtual staging for home sellers, renters, and real estate agents. 

Their marketing team consistently generated around 600 daily visitors, but they wanted a new strategy to break that barrier and achieve a higher level of engagement.

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Sussing Out the Expertise for PR Outreach

We started by creating expert profiles on all of the major journalist request platforms for Judi Kutner – the founder of Virtual Staging. 

Here’s an example of one we used:

“Judi Kutner is a licensed realtor as well as the founder and CEO of Virtual Staging, the premier solution for transforming vacant property listings into captivating dream homes.”

It’s short, concise, and hits several important keywords that real estate journalists are looking for. 

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Digital PR Campaign Process

It’s no secret that digital PR is a long-term strategy. Over the course of 6-8 months, here’s how we handled this campaign:

• Monitored all major journalist request platforms for relevant pitch requests.
• Pitched as early as possible using our premium upgrades on each platform.
• Tailored each pitch to the specific journalist – we’ve done this long enough to know the kind of quotes each major publication is looking for. 
• Followed up with journalists to make sure our client stood out from the dozens of generic pitches. 
• Tracked progress and monitored all features we gained to measure results. 

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Organic Daily Traffic Doubled + 15 Links Built

On the graph below, you can see exactly where the links went live and traffic spiked. We secured 15 links on major publications with an average audience reach of 15.4M, so spikes were to be expected. 

Although traffic did eventually level out, it was double what it was before and has continued to steadily rise over the past eight months.

Some of the most impressive links we got for this client were:

• A Christmas feature in Real Homes
• Scandi organization techniques in Homes and Gardens
• A round-up of good real investment cities in Yahoo Finance
• A shout-out in US News’ list of the best online interior design services

That last feature was a seriously valuable link. Being included in a round-up of the best interior design services led to a huge spike in traffic and will keep our client in the top rankings for their services. 

Speaking of rankings…

Building 15 new links led to 389 new organic keywords and 96 top-ten-ranking organic keywords. 

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Campaign Takeaways

The most effective way to boost organic traffic and target relevant audiences is digital PR. Even a single link from a high-authority website can push you ahead of competitors. 

This campaign landed our client links in 15 high-authority publications, and they now have consistent traffic and client leads for their virtual services.

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Done-For-You Digital PR Campaigns

If you’re struggling to build consistent traffic or target a niche audience, journalist outreach is a great digital PR strategy. 

If you want your own campaign, our team at Linkifi can help. We take care of everything from creating an authoritative pitch profile to pitching journalists and monitoring progress. 

Give us a quick free call today, and we’ll show you exactly what kind of digital PR campaign would work best for your brand.